Building a Phoenix, AZ Custom Home: Costs and Styles That Fit Desert Living

Phoenix continues to draw homeowners who want space, sun, and a lifestyle built around the outdoors, with major job growth spread across healthcare, higher education, logistics, and tech. New restaurants and cultural anchors—from Roosevelt Row galleries to game nights near downtown—make it easier to picture a “daily life” here instead of just a winter escape. Add in quick access to hiking in the Sonoran Preserve or South Mountain, and it’s clear why so many people decide a Phoenix custom home is worth planning carefully.

That said, building custom in Phoenix comes with real constraints that surprise first-time clients. Heat, desert soils, and neighborhood-specific rules can affect everything from slab design to exterior finishes. The smartest builds start with local facts, not just inspiration photos.

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Cost and timeline overview for future Phoenix homeowners

Understanding local building costs and timeframes helps Phoenix homeowners establish realistic budgets and avoid surprises during the construction journey. Custom home construction in Phoenix typically ranges from $130 to $220 per square foot, with luxury builds in Paradise Valley, Silverleaf, or DC Ranch exceeding $400 per square foot depending on finishes, architectural complexity, and mountain views.

Several factors influence where projects fall within this range. Labor costs benefit from Phoenix's competitive market and steady influx of skilled workers from other states, keeping rates moderate compared to coastal markets despite high demand. Material costs reflect the region's distribution infrastructure serving the Southwest, though specialty products suited to desert architecture require sourcing from specific suppliers. The prevalence of stucco exteriors, tile roofing, and concrete construction methods common to Phoenix architecture affects cost structures differently than wood-frame construction dominant elsewhere.

Lot selection dramatically impacts total investment. Properties in Paradise Valley or North Scottsdale with mountain views or desert preserve adjacency command premium prices from $500,000 to several million depending on location, size, and views. Suburban parcels in rapidly developing areas like Queen Creek, Buckeye, or far north Phoenix provide more affordable entry points but require longer commutes to employment centers and may lack the mature desert landscaping that takes years to establish. Hillside lots with dramatic views require specialized foundation engineering, retaining walls, and access considerations that can add $40,000 to $100,000 to site preparation costs.

The largest factors in determining cost

Foundation and site preparation represent significant expenses in Phoenix, consuming 10-16% of total budgets due to challenging soil conditions and lot characteristics. Caliche, a calcium carbonate hardpan layer common throughout the Valley, often requires removal or breaking through during excavation, adding costs to site preparation. Properties on hillsides need engineered foundation systems, extensive retaining walls, and specialized drainage management despite Phoenix's minimal rainfall. Desert lots may contain protected saguaro cacti requiring relocation permits and professional transplanting costing $500-$2,000 per plant depending on size.

Exterior materials and cooling strategies account for 14-20% of construction costs, with stucco exteriors dominating Phoenix architecture for their thermal mass benefits and desert aesthetic. Clay or concrete tile roofing provides superior heat reflection compared to asphalt shingles while offering longevity exceeding 50 years in Phoenix's dry climate. Energy-efficient windows with low-E coatings and proper orientation minimize solar heat gain during Phoenix's brutal summers when temperatures exceed 110°F for extended periods.

HVAC systems consume 10-14% of budgets given the critical importance of reliable cooling in Phoenix's extreme climate. High-efficiency systems with SEER ratings of 18-21 prove essential for managing cooling costs that can exceed $400-$500 monthly during peak summer. Two-stage or variable-speed systems provide better humidity control and temperature consistency while reducing operating costs. Many Phoenix custom homes incorporate zoned systems allowing different temperature settings for various areas, plus smart thermostats that optimize efficiency.

Examples of upgrades that will push your budget higher

Custom home features that increase construction costs include:

• Resort-style pools with vanishing edges, beach entries, and integrated spas that range from $70,000 to $150,000-plus, with most Phoenix custom homes including pools given year-round swimming weather
• Outdoor living spaces with full kitchens, automated shade systems, misting systems, and ceiling fans creating comfortable spaces during Phoenix's eight-month summer
• Premium energy-efficient features including solar panel systems, enhanced insulation, and high-performance windows that significantly reduce operating costs in Phoenix's extreme climate
• Custom casitas or guest houses separate from the main residence, popular in Phoenix for hosting visitors or accommodating multigenerational living
• Luxury master retreats with spa-like bathrooms, private courtyards, and sitting areas that create resort-style sanctuaries
• Wine cellars with climate control systems working against Phoenix's heat, requiring robust refrigeration equipment
• Smart home automation integrating climate control, lighting, security, pool systems, and automated window treatments throughout the home
• Premium desert landscaping with mature trees, specimen cacti, water features, and professionally designed xeriscape gardens that complement architecture

Loose timelines for custom home builds in Phoenix

Custom home construction in Phoenix typically requires 9-14 months from initial planning to move-in, with the area's minimal rainfall and warm winters allowing near year round construction progress. Projects may experience slowdowns during extreme summer heat from June through August when midday temperatures make some outdoor work challenging, though most construction continues with adjusted schedules starting earlier in mornings.

Phoenix-area permitting processes vary by municipality, with the City of Phoenix, Scottsdale, Paradise Valley, and various other jurisdictions each maintaining distinct review procedures typically requiring 2-5 weeks for standard projects. Properties in hillside areas or requiring significant grading face additional engineering review extending timelines. Material lead times remain manageable for standard products, though custom elements like specialty tile, imported fixtures, or unique architectural products require 10-16 weeks advance ordering. Phoenix's robust construction market occasionally creates subcontractor scheduling challenges during peak building seasons.

Desert-inspired custom homes in Phoenix: Architecture, lifestyle, and outdoor living

Phoenix custom homeowners embrace architectural expressions celebrating desert living, from traditional Southwestern styles to contemporary desert modernism that has become synonymous with Arizona's design identity. Your architectural style choices shape how you experience light, shade, and outdoor living every day.

• Contemporary desert modern designs with clean lines, stucco exteriors, and geometric forms dominate Phoenix's custom home market, reflecting the region's embrace of modernist principles adapted to desert conditions. Flat or low-slope roofs, floor-to-ceiling glass, and indoor-outdoor living integration maximize mountain views and desert sunsets. Steel, concrete, and natural materials combine with earth-tone color palettes that complement the surrounding landscape.
• Traditional Southwestern homes with stucco walls, clay tile roofs, and arched openings reference Spanish Colonial and Pueblo Revival architecture rooted in the region's heritage. Covered portales, interior courtyards, and massive walls provide thermal mass moderating temperature swings. Exposed wood beams, saltillo tile floors, and warm color palettes create inviting interiors reflecting desert culture.
• Desert transitional homes blending contemporary and traditional elements offer timeless appeal for buyers seeking modern functionality without stark minimalism. Simplified Southwestern details, contemporary proportions, and clean lines create understated elegance. These designs prove popular with buyers wanting homes that age gracefully across changing design trends.
• Mountain contemporary homes with stone accents and organic materials suit hillside properties where architecture responds to dramatic topography. Multi-level designs follow terrain contours, extensive glass captures views, and natural materials including stone, wood, and weathered metals blend with desert surroundings. These homes often incorporate green roofs or desert landscaping that integrates buildings with landscape.
• Outdoor living spaces with covered patios, outdoor kitchens, and resort-style pools serve as primary living areas given Phoenix's year-round outdoor weather. Misting systems, ceiling fans, automated shade structures, and strategic orientation extend comfort during hot months. Outdoor fireplaces and heaters provide warmth during mild winter evenings when temperatures drop to 50s and 60s.
• Energy-efficient features including solar panels, enhanced insulation, and smart home systems address Phoenix's extreme climate and high cooling costs. Solar panel systems generate electricity year-round in Phoenix's abundant sunshine, often producing more power than homes consume. Cool roof materials, reflective surfaces, and strategic shading reduce heat gain while smart thermostats and automated window treatments optimize efficiency.
• Casitas and guest houses separated from main residences accommodate visiting family and friends common in Phoenix given the area's appeal as a winter destination for snowbirds. These separate structures provide privacy while keeping guests close, often including kitchenettes and private patios.

Understanding the role of an architect

A Phoenix architect can translate desert climate realities into a plan that feels calm and comfortable, not just attractive, by shaping shade, overhangs, glazing placement, and courtyard geometry early. They also coordinate structural and MEP engineering so big openings, tall ceilings, and modern rooflines don’t become change orders later. On a true custom build, an architect’s drawing set typically improves bid accuracy because trades aren’t guessing at details like parapets, waterproofing transitions, or window head conditions. You may not need an architect if you’re choosing a builder’s proven plan with minor finish changes, or if a design-build team already includes in-house architectural services that fit your project complexity.

“Architects focus on structure and systems, while interior designers shape how a space looks, feels, and functions day to day.”

Meredith Sells, Interior Designer

How Phoenix home builders connect design, climate, and the land

From the beginning, your architect or Phoenix home builder is thinking about how your home sits on the land—where the sun hits in July, how to frame a mountain ridge, and how to protect key desert features while still giving you room to build. An experienced home builder helps identify potential issues before lot purchase, assessing how site characteristics impact construction feasibility, costs, and long-term home performance based on their experience across Phoenix's varied terrain and microclimates.

They evaluate critical factors affecting project success, which also shape the feeling and performance of your future home.

• Soil quality and site stability: Phoenix sits in the Sonoran Desert with soil conditions varying from sandy deposits to clay and the challenging caliche hardpan layer found throughout much of the Valley. Caliche, a concrete-like calcium carbonate layer, can lie anywhere from a few inches to several feet below the surface, requiring breaking through or removal during excavation at costs of $1,000-$5,000 or more depending on thickness and extent. Geotechnical investigations reveal bearing capacity and whether expansive clays exist that could cause foundation movement with moisture changes. Desert soils generally provide excellent drainage, though proper compaction remains critical for foundation stability.
• Utilities access: Most developed Phoenix-area neighborhoods offer municipal water, sewer, electricity, and natural gas connections, though service providers vary across Maricopa County with distinct rate structures. Some rural properties in far north Scottsdale or other outlying areas may require wells drilled 300-800 feet to access adequate groundwater, plus septic systems designed for desert soils. High-speed internet access varies, with fiber increasingly available in developed areas but limited in some rural pockets at the metro periphery.
• Zoning and restrictive covenants: Phoenix-area municipalities enforce zoning regulations governing lot coverage, building height, and setback requirements affecting design possibilities. Many upscale communities maintain architectural review committees with strict design standards controlling exterior materials, roof styles, color palettes, and desert landscaping requirements to maintain property values and visual cohesion. Paradise Valley and north Scottsdale communities impose particularly stringent standards significantly influencing design direction.
• Lot slope and drainage: Phoenix's varied topography includes flat desert floor areas and hillside properties with dramatic slopes providing mountain views. Lots with more than 10% grade require careful foundation engineering, retaining walls, and terraced layouts that add costs but create dynamic spaces capitalizing on elevation changes. Despite Phoenix's minimal 8 inches annual rainfall, proper drainage design prevents the rare but intense monsoon storms from causing erosion or water infiltration around foundations.
• Proximity to amenities: Commute times to major Phoenix employment centers including downtown, Tempe, Scottsdale Airpark, or East Valley office parks significantly impact daily quality of life as the metro's sprawl creates substantial drive times despite freeway infrastructure. Access to quality retail, dining, golf courses, and hiking trails varies dramatically across the Valley's geography.
• Environmental concerns or hazards: Desert properties may contain protected species including saguaro cacti that require permits and professional relocation before construction, adding $500-$2,000 per plant. Some areas have restrictions protecting desert tortoise habitat or other sensitive species. Wildfire risk exists in areas adjacent to desert preserves or mountain parks, requiring defensible space and sometimes fire-resistant construction materials. Flash flood zones exist in some washes and low-lying areas despite Phoenix's arid climate.
• View, orientation, and privacy: Southern and western exposures dramatically increase cooling loads during Phoenix's long summers, making northern orientations or sophisticated shading strategies essential for energy efficiency. Mountain views toward the McDowell Mountains, Camelback Mountain, or South Mountain add significant property value and inform home orientation. Larger lot sizes common in Phoenix suburbs provide natural privacy, while urban infill properties require thoughtful design for screening.

Phoenix homeowners prioritize proximity to quality school districts like Paradise Valley Unified, Scottsdale Unified, or various East Valley districts when selecting lots. Mountain views, golf course access, and proximity to hiking trails also factor heavily into site selection decisions alongside reasonable property tax rates.

Finding the right site in Phoenix for your custom home

An experienced builder helps you look past the listing photos and evaluate whether a lot will behave like an easy build or an expensive science project once excavation begins. They’ll also flag whether access, staging, and utility tie-ins suit the way custom construction actually unfolds, especially on tight infill parcels where deliveries and dumpsters can become daily friction points.

• Soil quality and site stability. Phoenix commonly has caliche—a cemented, calcium-carbonate-rich layer that can be extremely hard to excavate and may require ripping or hammering. Many areas also have expansive clay pockets that swell when wet and shrink when dry, which is why geotechnical testing and proper moisture management matter even in the desert. A soils report can guide slab design, over-excavation decisions, and whether engineered fill or post-tension foundations are appropriate for your specific parcel.
• Utilities access. In established Phoenix neighborhoods, you may have nearby water, sewer, and power, but the exact tie-in locations and capacities still need verification before you finalize a plan. In more outlying areas, septic or longer utility runs can change both budget and timeline, and utility trenching through caliche can be surprisingly expensive. A builder can coordinate early utility research so your driveway alignment, garage placement, and panel locations don’t fight the site’s practical constraints.
• Zoning and restrictive covenants. Phoenix zoning, setbacks, height limits, and lot coverage rules shape what you can build long before you pick finishes, so check them early. If an HOA or deed restrictions apply, confirm design review expectations for massing, exterior materials, and landscape requirements to avoid late redesigns.
• Lot slope and drainage. Phoenix sites near washes or desert foothills can require careful grading and drainage planning to handle monsoon downpours without sending sheet flow toward the house. Even flatter lots may need engineered swales, scuppers, or area drains because short, intense storms can overwhelm poorly planned hardscape.
• Proximity to amenities. Think about your true weekly routine—schools, groceries, gyms, and medical care—because Phoenix commutes can be very different at 7:30 a.m. versus mid-day. If you’ll use restaurants, cultural venues, or trailheads frequently, a slightly smaller lot in the right area can feel like an upgrade over a bigger parcel that adds daily driving.
• Environmental concerns or hazards. Certain areas can be affected by flood risk tied to washes and monsoon patterns, so check FEMA flood maps and local drainage studies rather than relying on “it’s the desert” assumptions. If you’re near the urban-wildland interface (especially toward desert preserves), wildfire exposure and defensible space planning become more relevant than many buyers expect. Also consider heat island effects: lots with minimal tree cover and high surrounding asphalt can feel hotter, driving HVAC sizing and comfort strategies.
• View, orientation, and privacy. In Phoenix, orientation is a comfort decision as much as an aesthetic one, because west-facing glass and unshaded patios can become unusable in summer. A builder can help you place courtyards, clerestories, and landscape buffers so you keep light and views without giving up privacy.

As a Phoenix homeowner, it’s usually worth prioritizing a lot that supports shade and breeze with smart orientation, rather than chasing square footage alone.

Popular custom home styles and trends in Phoenix

Phoenix design choices tend to blend desert practicality with a strong appetite for modern lines and indoor-outdoor living. The best projects make the climate a design input, not an afterthought.

• Modern desert minimalism with shaded courtyards is a common Phoenix direction for homeowners who want clean lines without sacrificing comfort. Courtyards create a protected outdoor room that can be used more months of the year than an exposed backyard patio. They also let you bring in daylight without relying on large west-facing glass.
• Contemporary ranch plans remain popular because single-story living pairs well with sprawling lots and aging-in-place goals. Many homeowners like keeping daily life on one level while still carving out separation between bedrooms and noisy living areas. In Phoenix, ranch layouts also make it easier to add deep overhangs and long, shaded porches.
• Sonoran-influenced materials—stucco, stone accents, and warm-toned metal—show up often because they handle sun and dust while fitting the landscape. A well-detailed stucco assembly can perform well in heat when paired with proper control joints and moisture management. Stone is frequently used selectively to add durability at high-wear areas rather than covering entire elevations.
• Large covered patios with outdoor kitchens are a signature Phoenix move because they extend livable square footage without fully conditioning it. Homeowners often plan these spaces with ceiling fans, lighting zones, and durable finishes that can take UV exposure. The patio becomes the “real” living room for gatherings when weather cooperates.
• High-performance glazing and exterior shading strategies are increasingly treated as must-haves rather than luxury options. Thoughtful shading can let you keep bright interiors while limiting afternoon heat gain. Many builds use a mix of smaller punched openings, screened patios, and selective big glass where orientation supports it.
• Cool roofing, enhanced insulation, and tighter air sealing are trending because utility bills and comfort matter in a long cooling season. These are less visible upgrades, but they can change how the home feels at 4 p.m. in August. They also reduce HVAC strain, which can improve system longevity.
• Resort-style primary suites with spa-like baths are common, but they’re being designed with privacy and circulation in mind. Instead of oversizing everything, many homeowners prefer a calmer layout with better storage, a tucked-away water closet, and a shower designed for easy cleaning. The goal is daily ease, not just a showpiece.

Preparing for unique local challenges

Building in Phoenix isn’t just “hot-weather construction”; the desert climate and monsoon cycles change what good detailing looks like and how schedules should be set. A plan that works in milder regions can struggle here unless it’s tuned to local conditions.

Caliche and variable desert soils

Phoenix soils often include caliche layers that can be difficult to excavate, and that can affect both foundation costs and utility trenching. A geotechnical report early in the process helps you avoid guessing, especially if you’re comparing two lots that look identical on the surface. If caliche is present, your team may need specialized equipment, and you’ll want excavation allowances that reflect reality rather than optimistic assumptions. For expansive soils, engineered foundations and careful moisture control around the home help reduce movement risk over time. The practical fix is simple: test early, design to the report, and budget for the kind of digging the site actually requires.

Monsoon downpours and wash-driven flooding risk

Phoenix can get intense, fast-moving storms during monsoon season, and water management becomes critical even on lots that seem flat. Drainage plans, finished floor elevations, and hardscape slopes should be designed to move water away from the structure without sending it to a neighbor. If you’re near a wash, verify flood data and consider additional protections like strategic grading, channel drains, and properly detailed scuppers on flat roof areas. Landscaping should support drainage too, using basins and desert-adapted plantings rather than creating water traps at the foundation. The best outcome is when the site handles the “big storm” without turning your patio into a shallow pool.

Extreme heat and UV exposure

Phoenix heat punishes weak exterior detailing, especially around roofs, window seals, caulks, and exposed finishes. Comfort also depends on reducing solar gain, so orientation, shading, insulation, and HVAC design should work as a system instead of separate decisions. Builders often schedule exterior work to avoid the most punishing parts of the day or season, but heat can still affect cure times and worker productivity. Homeowners can reduce risk by specifying proven materials, requiring manufacturer-approved assemblies, and avoiding experimental details on the most sun-exposed faces. A calmer home in Phoenix is usually the one that treats shade as architecture, not decoration.

Termites and desert pests

Phoenix is a known termite market, and prevention is far easier than dealing with an infestation after move-in. Many builds use soil treatments, physical barriers, and diligent detailing that eliminates hidden wood-to-soil contact. The landscaping plan matters too: irrigation against the foundation and constantly damp planters can raise risk even if the structure is built well. Regular inspections and smart drainage keep the protective measures effective over time. The goal is a home that doesn’t invite pests through moisture, gaps, or easy access points.

High-impact features in Phoenix custom homes

Custom home features that increase construction costs include:

• Resort-style pools with vanishing edges, beach entries, and integrated spas that range from $70,000 to $150,000-plus, with most Phoenix custom homes including pools given year-round swimming weather
• Outdoor living spaces with full kitchens, automated shade systems, misting systems, and ceiling fans creating comfortable spaces during Phoenix's eight-month summer
• Premium energy-efficient features including solar panel systems, enhanced insulation, and high-performance windows that significantly reduce operating costs in Phoenix's extreme climate
• Custom casitas or guest houses separate from the main residence, popular in Phoenix for hosting visitors or accommodating multigenerational living
• Luxury master retreats with spa-like bathrooms, private courtyards, and sitting areas that create resort-style sanctuaries
• Wine cellars with climate control systems working against Phoenix's heat, requiring robust refrigeration equipment
• Smart home automation integrating climate control, lighting, security, pool systems, and automated window treatments throughout the home
• Premium desert landscaping with mature trees, specimen cacti, water features, and professionally designed xeriscape gardens that complement architecture

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Planning your custom home in Phoenix: Next steps and resources

Building a custom home in Phoenix offers the opportunity to create spaces perfectly suited to desert living while taking advantage of the region's sunshine, outdoor lifestyle, and spectacular natural beauty. Thorough planning around climate challenges, energy efficiency, and outdoor living integration transforms potential obstacles into design opportunities. Connect with experienced Phoenix custom home builders to discuss your vision, evaluate potential sites, and begin creating your ideal Arizona desert home.

Additional articles to help prepare you for the home building process

Comprehensive resources for planning your Phoenix custom home project:

• Buy vs. Building Your Next Home - Detailed Cost Breakdown: This article compares purchasing existing Phoenix inventory versus custom construction, helping you evaluate factors like location flexibility, architectural style options, and long-term investment potential in one of America's fastest-growing markets.
• New Home Construction Timelines & Important Factors: Understanding realistic construction schedules helps Phoenix homeowners coordinate housing transitions, anticipate completion dates, and maintain appropriate expectations as projects progress through permitting and construction.
• Your House Rehabbing Checklist, and FAQs—Answered: For Phoenix homeowners considering renovation of existing properties in established neighborhoods like Arcadia or central Phoenix historic districts, this guide addresses budgeting, permitting, and contractor selection for comprehensive rehabilitation projects.
• How to Negotiate with a Contractor before your Home Remodel: This resource provides negotiation strategies Phoenix homeowners can apply when finalizing custom home builder contracts to ensure transparent pricing, reasonable payment schedules, and protection against cost overruns.
• Remodeling a Home for Multigenerational Home Living: Phoenix families planning custom homes that accommodate aging parents or adult children benefit from design strategies providing privacy, accessibility, and shared spaces, particularly relevant given casita-style construction common in the region.

Partner with Block to find your ideal Phoenix home builder

Block Renovation connects Phoenix homeowners with thoroughly vetted custom home builders through a curated matching process that evaluates your project scope, budget, and design preferences. Our platform pre-screens builders for proper Arizona licensing, comprehensive insurance coverage, and demonstrated track records of quality work across Phoenix's unique construction requirements including desert climate challenges. Phoenix clients receive multiple qualified proposals from builders experienced with local soil conditions, energy-efficient construction methods, and architectural expectations.

Block Protections safeguard your investment by holding project funds in escrow and releasing payments only when construction milestones are verified complete and meet quality standards. This structured payment approach protects homeowners from contractor default or substandard work while ensuring builders receive fair compensation for completed phases. Transparent payment schedules aligned with construction progress create accountability throughout the custom home building journey.

Questions to ask Phoenix home builders when making your final selection

Choosing a builder is partly about credentials, but it’s also about whether you trust their process and feel comfortable raising concerns early. The right fit usually shows up in how clearly they explain risks, document decisions, and communicate when something changes.

• What recent Phoenix custom home projects can I tour or speak to past clients about? Seeing real work tells you more than a portfolio grid, especially on details like drywall finish, tile alignment, and exterior transitions. Past clients can also tell you how the builder handled surprises and whether communication stayed steady under pressure.
• How do you price—fixed bid, cost-plus, or a hybrid—and what’s included? The contract structure affects how risk is shared and how transparent costs will feel mid-project. You want a clear definition of allowances, markups (if any), and what happens when selections change.
• What allowances are you using for windows, cabinetry, and tile, and can you show examples? These categories can swing totals dramatically in Phoenix, and vague allowances are a common cause of budget blowups. Asking for examples forces the numbers to match real products rather than placeholders.
• What is your approach to heat-aware building strategies in Phoenix? This question reveals whether they think in systems—orientation, shading, insulation, glazing, HVAC—or treat energy performance as optional. You’re listening for specifics that match desert reality, not generic statements about “efficient homes.”
• How do you schedule and protect long-lead items from delaying the project? Procurement is often the silent schedule killer, and proactive builders track lead times early and revisit them frequently. A clear procurement calendar is a strong sign they run an organized project.
• What warranties do you provide, and how do you handle warranty calls after move-in? The warranty process tells you whether the builder plans for long-term relationships or treats the finish line as an exit. You want written terms and a straightforward system for reporting and resolving issues.

Ready to move ahead? Talk to Phoenix custom home builders to get started.

A Phoenix custom home can be a great investment in comfort if you plan around desert realities from day one. Start by pressure-testing your lot choice and your energy-performance priorities before you fall in love with cosmetic finishes. Then talk to Phoenix builders who can show you built examples of the details you care about.

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